Otter Brewery launches Otter Amber in bottles
August 25, 2024
Otter Brewery has introduced a bottled version of their highly popular Otter Amber ale. Featuring their latest eye-catching packaging for greater on-shelf impact, Otter Amber is the latest of the brewery’s ales to be available in bottles, thereby providing retailers with a set of five ales that includes Otter Head, Otter Ale, Otter Bitter, and Otter Bright.
With an enticing aroma of citrus, pineapple, and toasted spices, Otter Amber has been carefully crafted to give a full-bodied, mid gravity, 4.0% ABV ale, that will appeal to a wide range of drinkers. By combining American Willamette hops to inject a fruity, floral flavour, and Cara malt to provide body, Otter Amber bridges the gap between new radicals craving American hops and more traditional ale connoisseurs.
Patrick McCaig, MD of Otter Brewery, is excited about the new format of the popular beer:
“Amber ales have seen a huge jump in popularity in recent years, with the craft beer movement gaining momentum and drinkers keen to broaden their palette. Otter Amber has proven to be one of our best-selling cask ales since it launched and we’ve had numerous requests to release the fan-favourite in bottles to be enjoyed at home.”
Featuring contemporary new labels, Otter Brewery’s bottled fresh ales provide retailers with an excellent opportunity to expand their UK beer selection at a time when consumers are looking for different options.
Otter Amber is available in packs of 12 x 500ml bottles.